Peroni – Royal Ascot 2023
It was great top be back on board with the guys at Peroni for year two of their Royal Ascot Sponsorship. We first worked with the brand in the build up to Ascot ’22, stepping in at fifteen days notice after another company withdrew. That year we were one of three events companies each working on separate areas. Our impact must have been good as this year we were the sole activation company working via Frukt – an incredible global design agency.
To add to the excitement this year we had a change of location and a new 30m x 20m zone to be working with. In this case Frukt headed up the design work, we carried out the pre-event build work, site visits, activation implementation, logistics, derig and now storage.
This project is always such a challenge but we love it; the scale of the build, the number of micro activations, the quantity of assets, the extensive brand guidelines, all a fine mix of stress and fun but so rewarding come the end. Roll on 2024.
