Gymshark – Regent Street Store
With Gymshark opening their first retail store at a prime location on Regent Street we were given the opportunity to collaborate with our friends at WildVC in creating the central feature. WVC They had designed an elaborate staircase piece in which they needed our assistance in executing.
Early plans revolved around the having of mock weight plates being suspended in cascading fashion over the staircase.
As with many of our projects there’s no immediate answer of how to create this so following some brainstorming we thought it best just to get hold of products and just had a play in our workshop.
Answers soon started too arrive, one company created the plates, our CNC team created the hanging boards and our inhouse team bought together the workshop side and the challenging installation process.
If you’re on Regent Street pop-in and have a look, its still hanging there.
