As Graft we see that our role is to optimise our clients customer experience through creative strategies and solutions.

When Jägermeister approached us with a brief to update a booth that they already occupied at a North London Sports Bar we thought hard about what would appeal to a Jägermeister customer whilst staying to true to the core Jager themes of friendship, music and socialising.

The result was creating a booth with a home bar feel. The coffee table was a result of workshop experimentation – we approached Marshall who kindly donated the amps and speaker heads. We created a bespoke wallpaper to make the room cosier and made use of existing assets.