JAGER – A NIGHT TO REMEMBER
The BNOYL Bar started with a simple brief of creating an experience that would make customers feel they were in luxury club.
We knew from the start that lighting would play a significant part in setting the tone, it was also important to us to have an aspect of roof structure to give the impression of being more enclosed. Combining these factors in the roof ribs just made sense. The rest of the design followed and after a couple of interpretations Jager settled on the one below.
One of the beauties behind this stand is its versatility. Initially constructed for a 3m x 3m this element remained the core but with minimal tweaking and additional sections it has since been to shows as a 4m x 3m, a 6m x 3m and a 7m x 7m. This flexibility really opens up the practicality levels meaning it can be used as effectively in trade settings as it can in mass customer events – giving Jager more usage and more value for money.
